New Haven, CT May 2019 – SuperSeedz® has won the gold award in the Sweet Snack category as part of the Specialty Food Association’s 2019 sofi™ Awards, a top honor in the $140 billion specialty food industry.
SuperSeedz no-shell, Organic Dark Chocolate and Sea Salt was one of 148 winners selected by a national panel of specialty food experts from nearly 2,000 entries across 39 Awards categories. Every eligible entry is carefully assessed by passionate and knowledgeable food professionals including chefs, culinary experts, academics, food writers, and category buyers. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality and innovation. All tastings are blind.
“I am super excited to receive a gold award for our Organic Dark Chocolate and Sea Salt,” says
Kathie Pelliccio, founder and owner of SuperSeedz®. “My passion for cooking began at the young age of 8, and I haven’t stopped since! I am out to turn this country into a nation of seedlings one seed at a time with our delicious and nutritious gourmet-crafted pumpkin seeds. I am so honored to be awarded the Gold sofi™ in the Sweet Snack category for my labor of love.” SuperSeedz are sold at grocery, health food and gourmet food retailers across the U.S., including Whole Foods, Stop and Shop, Big Y, ShopRite, Publix, Wegmans, Safeway, Kroger, Gelson’s and many more stores. SuperSeedz also can be purchased online at www.superseedz.com.
“A sofi™ recognizes an extraordinary product and the people behind it,” says Phil Kafarakis, president, Specialty Food Association. “This year’s finalists represent a devotion to excellence and innovation in specialty food that continues to fuel our industry, excite consumers, and expand retail offerings around the world.”
The sofi™ Awards are open to members of the Specialty Food Association, a not-for-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 3,800 members in the U.S. and abroad. For more information on the association and its Fancy Food Shows, go to specialtyfood.com. To learn more about the 2019 sofi™ Awards winner and hear the winners’ acceptance speeches, visit videos.specialtyfood.com.
SUPERSEEDZ® was founded in the Summer of 2003 by entrepreneur Kathie Pelliccio, who was tired of her same old boring salad. She went to her local health food store and bought some no shell pumpkin seeds and started playing with recipes in her cast iron skillet. She would test her creations on her 5 kids and their friends. Kathie would make a big jar which would disappear and always come back empty. This is how SuperSeedz® started and Is now sold nationwide!
SuperSeedz are dry-roasted in small batches without shells, using a proprietary, artisanal panroasting technique that bakes the seasoning into every seed. SuperSeedz are lightly crunchy and deliver on both taste and nutrition. In addition to our sweet variety Organic Dark Chocolate and Sea Salt flavor, we offer Sea Salt, Super Spicy, Somewhat Spicy, Tomato Italiano, Coco Joe, Cinnamon and Sugar, Really Naked, and Maple Sugar and Sea Salt. Our organic flavors include, our sofi™ winning sweet snack, Dark Chocolate and Sea Salt, as well as Pink Himalayan Salt and Garlicky Dill. SuperSeedz are a complete plant-based protein containing all 9 essential amino acids necessary for a complete and balanced diet. Plus, pumpkin seeds traditionally offer more plant-based protein than the nut sources, including peanuts, pistachios, almonds, and chia seeds. SuperSeedz are peanut-free, tree nut-free, gluten-free, soy-free, vegan, and non-GMO Project Verified. SuperSeedz pack in 7-9g of protein per once and up to 15% of your recommended daily intake of iron and zinc. More information can be found at www.superseedz.com.
About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,800 members in the U.S. and abroad the tools, knowledge and connections to champion and
nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com
SuperSeedz® Media Contact:
Kathy Siegel, MS, RDN, CDN
Triad to Wellness Consulting
Specialty Food Association Media Contact:
PR Department, email@example.com